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When offset printing meets the "digital revolution": How does Kodak CTP make printing smarter?

Today, let's talk about the "traditional yet rebellious" field in the printing industry—the offset printing market. In this era of the digital wave, offset printing technology remains strong, but pre-press digitalization is unstoppable, and its behind-the-scenes plate-making process has quietly evolved. Today's CTP (Computer-to-Plate) technology is like autopilot—more precise, more efficient, and more environmentally friendly.

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Mastering the Secrets of Color | Achieving a Quantum Leap in Color Management

In industries such as printing, packaging, textiles, and automotive manufacturing, color is not only the core of visual language but also a reflection of brand value. How to achieve color consistency from design to production? How to avoid cost waste due to color difference? Today, we will discuss a full-link digital color management solution, empowering color with technology, so that every work accurately conveys the brand soul!

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How does the G7 calibration method help in printing neutral gray

With the widespread application of standardized printing, integrating G7® into the global standard for neutral gray printing/printing methods ensures visual consistency regardless of CMYK printing/printing output. This includes standards such as ISO 19303-1 and 19303-2 for color workflow consistency, ISO 10128 for calibration, and ISO 15339-2 for seven common reference printing conditions, and further integration into other ISO standards. This is because the G7 near-neutral gray output calibration method continues to be used by printers in more than 40 countries worldwide.

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Designer's Must-Read | When Should You Use/Replace the Pantone Color Card Formula Guide?

If you are a designer, then you must be very familiar with the Pantone Formula Guide. Since 1963, the Pantone Formula Guide has been providing color inspiration, standards, and verification for designers around the world. As a practical and efficient color tool, it can save you as much time, energy, and money as possible, saving you a lot of trouble and making communication with colleagues, clients, and suppliers smoother.

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How is paper whiteness tested? How should the standard be defined?

What is Whiteness? Many things in nature are white, such as snow, lime, and cotton. White is characterized by high spectral reflectance and low chroma. Generally, if an object's surface reflects more than 80% of all wavelengths in the visible spectrum, its surface is considered white. Whiteness is the "degree of apparent whiteness", representing the degree of whiteness or near-whiteness of a sample. The larger the value, the whiter it is, generally represented by WI.

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How to measure and match colors for spot color printing and ink?

What is a good match color difference? Good match, also called Best Match, is a method of calculating color difference based on ink thickness or concentration. This method can measure the actual color difference between the printed spot color and the target color, the color difference of the good match, and how to achieve this good match color difference by adjusting the ink thickness or concentration.

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Color Management Technology Sharing | What is a spectrophotometer/spectrometer? (Part 1)

A spectrophotometer is a color measurement instrument used to capture and evaluate color. As part of a color control program, especially in global and distributed environments where components are manufactured in different locations and assembled together as a whole, brand owners, designers, suppliers, and manufacturers use spectrophotometers to specify and communicate color, and manufacturers use them to monitor color accuracy throughout the production process. Each physical sample has its own reflectance, or the amount of light reflected, and transmittance, or the amount of light absorbed. A reflectance spectrophotometer emits a beam of light and measures the amount of light reflected from different wavelengths of the visible spectrum, while a transmittance spectrophotometer measures the amount of light that passes through the sample. Spectrophotometers can measure and quantitatively analyze almost anything, including liquids, plastics, paper, metals, fabrics, and painted samples, to verify color consistency from conception to delivery.

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