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Designer's Must-Read | When Should You Use/Replace the Pantone Color Card Formula Guide?

If you are a designer, then you must be very familiar with the Pantone Formula Guide. Since 1963, the Pantone Formula Guide has been providing color inspiration, standards, and verification for designers around the world. As a practical and efficient color tool, it can save you as much time, energy, and money as possible, saving you a lot of trouble and making communication with colleagues, clients, and suppliers smoother.

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How is paper whiteness tested? How should the standard be defined?

What is Whiteness? Many things in nature are white, such as snow, lime, and cotton. White is characterized by high spectral reflectance and low chroma. Generally, if an object's surface reflects more than 80% of all wavelengths in the visible spectrum, its surface is considered white. Whiteness is the "degree of apparent whiteness", representing the degree of whiteness or near-whiteness of a sample. The larger the value, the whiter it is, generally represented by WI.

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How to measure and match colors for spot color printing and ink?

What is a good match color difference? Good match, also called Best Match, is a method of calculating color difference based on ink thickness or concentration. This method can measure the actual color difference between the printed spot color and the target color, the color difference of the good match, and how to achieve this good match color difference by adjusting the ink thickness or concentration.

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Color Management Technology Sharing | What is a spectrophotometer/spectrometer? (Part 1)

A spectrophotometer is a color measurement instrument used to capture and evaluate color. As part of a color control program, especially in global and distributed environments where components are manufactured in different locations and assembled together as a whole, brand owners, designers, suppliers, and manufacturers use spectrophotometers to specify and communicate color, and manufacturers use them to monitor color accuracy throughout the production process. Each physical sample has its own reflectance, or the amount of light reflected, and transmittance, or the amount of light absorbed. A reflectance spectrophotometer emits a beam of light and measures the amount of light reflected from different wavelengths of the visible spectrum, while a transmittance spectrophotometer measures the amount of light that passes through the sample. Spectrophotometers can measure and quantitatively analyze almost anything, including liquids, plastics, paper, metals, fabrics, and painted samples, to verify color consistency from conception to delivery.

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Color Management Technology Sharing | What are the different types of spectrophotometers

A spectrophotometer is an instrument that measures color by shining a beam of light and capturing the amount of light that is reflected or transmitted to quantify color. Spectrophotometers can provide color data for virtually any sample, including liquid, plastic, paper, metal, fabric, and paint samples. Spectrophotometers are used in every industry that requires accurate color. From packaging to textiles to beverages and plastic parts, these devices help ensure that the color produced matches the color originally specified.

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Color Technology Sharing | Why Your Colors Are Prone to Errors in Printing: Inks and Standards (Part 2)

Under normal circumstances, you should be able to put ink into the press, run the job, and achieve color consistency. Unfortunately, flexographic and gravure operations waste ink, substrates, and press time every year trying to get the color right. While technological advances have made achieving color accuracy easier, variables that affect color still exist. In this three-part series, we will share over twenty reasons why your color may be off in print. If you missed the first article, please check it out first. We will examine how your standards and inks affect the final color.

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Color Management Technology | Establishing Flexographic Process Control

To achieve predictable and repeatable colors on a flexographic printing press, you need good color management and reliable process control. Otherwise, your colors will really fluctuate. While the initial work may require some effort, it is worthwhile. The results will make your customers happier, and you will save time and money through faster setup times and fewer reprints.

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