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Will color become the deciding factor in a brand's performance?

In everyday shopping, consumers typically spend just 2 to 7 seconds selecting a product from the shelf, making the strategic value of color increasingly prominent. When developing new products and limited-edition items, brands must not only break through competition with innovative designs but also carefully balance the dual impact of packaging innovations—on brand equity as well as their commitment to environmental sustainability. Yet, in the creative process, the cost of implementing color solutions often becomes a crucial yet overlooked factor.

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Color Management Techniques Sharing | What Is Ink Color Strength?

In printing processes, ink color strength is a core technical indicator for assessing ink quality, specifically reflecting the color saturation and tinting intensity on the printing substrate. This metric directly influences the visual appearance of the final printed product, involving multi-dimensional factors such as pigment coloring performance, dispersion techniques, formulation ratios, and printing parameters. According to industry measurement data, high-quality inks can reduce the color difference range in printed materials by more than 30%, significantly enhancing the product's market competitiveness.

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Esko Instrument Repair & Calibration – Services and Support

Is the colorimeter at your home starting to show inaccurate colors? Surprisingly, three different instruments measuring the same color shade ended up differing by as many as three color steps! Actually, precision instruments are bound to drift over time when exposed to dusty and ink-sprayed environments. Kaiyin Technology is here to guide you step-by-step—through "check-ups plus maintenance"—to restore your equipment to its peak performance.

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Kodak CTP Plate-Making Technology Unveiled: When the Print Shop Owner's Abacus Collides with Quantum Physics

Today, let’s skip the usual talk about "cutting costs" and "boosting efficiency"—let’s dive into something truly hardcore. Today, let’s skip the usual talk about "cutting costs" and "boosting efficiency"—let’s go all-in with some serious, chip-level analysis as we break down how Kodak’s CTP technology turns traditional printing into a "sci-fi blockbuster"!

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Say goodbye to color difference anxiety! X-Rite + GMG ensures your designs are delivered to clients in their original, true-to-life colors.

“The colors in the sample provided by the client were gorgeous on screen, but the printed version looks like it has a grey filter applied?” - This is probably the worst nightmare for designers and printers. Color management sounds sophisticated, but the core concept is simple: “From screen to print, the colors must not deviate”. Today, we will discuss how to use X-Rite and GMG, two major “color protectors”, to ensure a perfect color match between the client's sample and the final product!

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How to mix printing inks? IFM digital precise color matching system

Digital technologies are revolutionizing the printing industry. However, ink rooms are often overlooked when offset printing plants seek ways to improve quality, reduce costs, and increase productivity. This is undoubtedly a major misunderstanding, because if the offset printing ink is substandard, all standardization efforts in the printing workshop will be in vain.

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Print Quality Control: Why It Matters and How to Manage It

Many printers are familiar with the print quality procedures required by some clients. For the brand, a print quality plan ensures that the printed materials meet its color requirements. Brand colors are important, and printed materials often directly represent the brand. Whether it's product labels, packaging, or brochures, print quality significantly impacts customer perception of the company. The reasons why print buyers implement print quality plans are print quality, brand color, and the complexity of achieving good print quality throughout the supply chain. While most people consider the brand when considering print quality plans, some printers also develop internal print quality plans. In all cases, the goal is the same: to ensure consistent and accurate printed products. The benefits for brands and printers are also similar - improved quality, reduced waste, increased efficiency, and saving time and money. For printers, the savings are faster turnaround times, less time, and less waste. For the brand, the benefits are brand integrity, less waste due to quality issues, and the assurance that the printer only delivers products that meet the agreed-upon requirements.

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